For this project, I created a complete brand identity for Avo, a juice brand that reflects freshness, nature, and vitality. The logo design combines a fruit-inspired icon with a straw, symbolizing natural juice ready to enjoy. The green and yellow color palette emphasizes health, energy, and freshness, while the clean typography adds a modern touch.
The visual identity was applied across different mockups, including product packaging, outdoor advertising, and digital formats, ensuring consistency and recognition. The goal was to create a brand that immediately communicates natural goodness and refreshing taste, while staying versatile across platforms
