Project Overview
Oryza is a premium rice brand focused on purity, taste, and natural quality. The goal of this project was to create a clean, modern, and high-impact flyer that reflects the brand’s values and visually communicates its promise of premium quality.
Oryza is a premium rice brand focused on purity, taste, and natural quality. The goal of this project was to create a clean, modern, and high-impact flyer that reflects the brand’s values and visually communicates its promise of premium quality.
My Role
I handled the entire creative direction, including research, concept development, layout design, typography, color selection, and final production.
I handled the entire creative direction, including research, concept development, layout design, typography, color selection, and final production.
Objectives
-Highlight the brand’s premium positioning
-Create a flyer that is visually appealing, modern, and easy to read
-Reinforce key brand messages such as purity, quality, and natural goodness
-Align the design with the existing packaging and visual identity
Design Process
-I started by analyzing the brand voice, defining a clean and trustworthy aesthetic, and selecting a color palette inspired by nature and agriculture.
-I structured the layout to balance strong visuals with clear product information.
-The final design incorporates modern typography, clean spacing, and brand-driven graphic elements to achieve a professional and consistent appearance.
-I started by analyzing the brand voice, defining a clean and trustworthy aesthetic, and selecting a color palette inspired by nature and agriculture.
-I structured the layout to balance strong visuals with clear product information.
-The final design incorporates modern typography, clean spacing, and brand-driven graphic elements to achieve a professional and consistent appearance.
